Insurance Marketing: Take Your Bio From Stale To Stellar

How well does your professional bio showcase your abilities? Does it tell your personal brand story? Is it current and compelling?

Unfortunately, most insurance professional bios are stale and boring. They lack heart, depth and inspiration. Company profiles are often riddled with tired clichés and insurance industry jargon. And the typical executive bio is no better than a resume – a bulleted list of jobs and skills that can easily be forgotten.

A descriptive and well-written business bio puts a personal face on your offering and makes insurance prospects feel more comfortable and at ease. It clearly conveys your credibility and demonstrates your success, giving your prospects faith that you can really deliver on your promises.

Professional bios are multi-talented insurance marketing pieces. They can be incorporated into insurance websites, brochures and sales sheets. They can also be used for:

  • Insurance article bylines
  • Speaking engagements
  • Professional introductions
  • Networking
  • LinkedIn and other social networking profiles

Professional bios are highly recommended for insurance executives, insurance agents and anyone else who strives to develop and market a personal brand. In fact, some innovative, service-driven insurance companies display bios for all customer-facing employees on their websites.

BIO Dos

  • Use vivid examples of your capabilities.
  • Include objective measures of your successes.
  • Incorporate a few interesting quotes.
  • Keep the writing formal and in third person.
  • Customize your bio for each potential audience.

BIO Don’ts

  • Avoid long resume-style lists of job titles.
  • Don’t write in the first person.
  • Resist the urge to be verbose. Most bios can be completed in one to two pages.

Isn’t it time to tell your professional story in a way that’s relevant and interesting to your target market?



Source by Heather Sloan

Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?



Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance.

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Best Web Design Services

Want to design or re-design your existing website?

In today’s fast world, website is the front face of your company. Users go through that website which is more appealing and user-friendly as compared to the one that is outdated and dull. If users or customers don’t get attracted to your website, they don’t stick to it. To make your website attractive and visually appealing for the customers, you need to acquire services of professional and trustworthy IT Design Company.

There are many IT design and development companies in industry offering quality web design services. Professional guidance from a reputed designing company can bring positive results. Web development and design may sound easy for users but it includes a lot of planning and efforts to achieve desired results. Before choosing any company, take a detailed look at company’s portfolio. By this, you can easily review the company’s past project details, work niches etc. You can ask them about their expertise in graphic designing software like Java, Flash, and Adobe etc. The price of the company also varies according to the services they are offering. You should make sure the staff of company is well trained and professional and they meet the deadlines. You can also search for best IT companies on major search engines like Yahoo and Google. Beside this, you will need regular updates also. Ask them for the maintenance of website also. You can consult your friends and family as well search for best IT Company online. Choose that company that suits your budget and website requirement.

The designers make general as well as customized websites. If you want to go conventional way rather than traditional way then you can go for customized web design services. Customized website is followed by designers from the scratch as per your design. Customized sites are more expensive as compared to general ones. Before selecting any web design company, make sure that they are effectively using latest tools and techniques. As it will help in the long run by reducing the cost of website designing in future. Web design companies should properly examine the website requirement, location, preferences, target customers, nature of website and region before designing any website.

You can introduce different incentives as well as discount coupons to grab the interest of customers. In tough online competition, make sure that your products meet the demand of the customers while maintaining the quality.

To beat your competitors, your website should be designed better than their website. You should choose skilled web Company. Web professionals take your website to the top position by using embedded tags so that your website will appear in search engines. A good company provides customer support to solve your queries 24/7. They offer you reliable services in case of upgrading or troubleshooting the website.

Having an attractive website is not enough to boost your business. Getting help from reputable companies will help your website to improvise by using promotional content. Understanding the customer’s demand help the designers to customize the website in a way that will induce the customers to purchase the products. After the completion of web design, SEO and web development is also necessary. Hiring any web development company can save your time and resources. Any website that is indexed in search engines by using white hat SEO tactics will generate quick leads for your business.

By designing, you can expect online results in a shorter period of time. It increases business functionality and growth. Websites that are user-friendly and easy to navigate are preferred by users. In this way they give information to users and can increase sales of the company as well. Web design, web development and SEO services give boost to the business by increasing your website visitors and sales simultaneously.



Source by Jane Steve

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The Right Equipment for Dancing

Dancing is firmly embedded in the fabric of our social culture. We dance at weddings, fund raisers, fairs, clubs, halls, and in the privacy of our homes. We dirty dance, social dance, Tango, Salsa, Waltz, or just do the happy dance! However, if you are more than the “casual” dancer, it is important to have the proper equipment to keep those hips swinging and toes tapping!

Dancing is a great way to relieve stress, stay fit, or shake off a bad mood. Most people assume that dance “equipment” is limited to formal classes. However, even if you are not dancing five hours a day in hopes of becoming a professional ballerina or ballroom medal winner, the right equipment will optimize your enjoyment by keeping you comfortable and safe.

The style of clothing you wear will depend upon the type of dance and the venue. In choosing clothing, you should give consideration to your own comfort and safety as well as that of your partner. Lightweight cotton, such as Egyptian cotton or cotton lawn, is one of the coolest fabrics. This makes a good choice for shirts and tops. T-shirts are usually heavyweight cotton and will get extremely hot after a few minutes of dancing. They also hold the moisture close to your body leading to a hot, sticky uncomfortable mess.

An alternative to the t-shirt if you want to go casual is workout wear that wicks moisture away from the body. There are even fabrics that are odor-free which you and your partner are sure to appreciate after a few hours of dancing. Check out a running specialty store or sporting goods web site. Silk is not a good choice for dancing as it does not breathe. Rayon and polyester are also bad choices as they will be stiff and hot.

In general, leather or suede soled shoes are best for dancing. They allow you to pivot and move freely without sticking to the floor, which could lead to injury of ankles or knees. Rubber soled shoes are not advisable for dancing. The rubber will grip the floor, which is great for basketball but not good for the Cha-Cha. Again, by limiting your range of motion you can damage your knees or ankles. One option to rubber soled sneakers is dance sneakers.

Women should wear closed heels and shoes that strap across the instep. Slingbacks or slip-ons are very hazardous for dance and should be strictly avoided. There is often a variety of heel heights and styles for men and women. Choose a height that is comfortable for you and that won’t present the risk of an ankle twist. Some women’s ballroom shoes have full heels and others have pointy heels; in general, the fuller heel will provide more comfort and stability. Ballroom shoes for both sexes have a heel that is undercut. This style of heel is designed for Latin style ballroom dancing. You should consider the regular heel for other ballroom styles like the Waltz and Foxtrot.

Many dancers recommend insoles for additional comfort. If you choose insoles, stay away from the gel type, and choose the thinner “running” style of insole. Insoles can add a ½ size to your shoe size so be sure to take them with you when shopping for your dance shoes. In lieu of insoles, some dancers choose to wear socks. Women can wear footies over their stockings. Again, take these with you when shopping for dancing shoes.

The final piece of equipment is the most important – the dance floor! Not all dance floors are created equal and some can be downright dangerous. Floors can be too slippery, or sticky and rough. Leather soled shoes on a too slippery floor can be extremely hazardous to your health and ego! Here are a few tips if you find yourself dancing on a bad floor.

To combat a too slippery floor:

1) Wipe the shoes with wet toilet paper or paper towel and then wipe them dry. This will make your soles less slippery.

2) Take smaller steps and be careful on turns.

3) Scuff the bottom of shoes by rubbing your soles on concrete. This takes the slip out of your shoe.

4) Purchase suede half slip on shoes. These will offer a bit more traction and prevent you from falling. These can be handy if you dance in many different venues.

If you find yourself on a rough, sticky floor, the trick is to make your shoes slip a bit more to compensate for the floor. Here are a few quick tricks:

1) Put double sided tape on the bottom of your shoes. Stick with one side but leave the seal on the side facing the floor.

2) Place duct tape or clear packing tape on your soles. The sticky side should face the shoe not the floor.

3) Stick name tags to the bottom of your shoe, sticky side on the sole.

4) Try not to do a lot of twisting moves as you can injure your knees.

5) Pick your feet up a little more than usual.

6) If you use dancing powder, be sparing, because it will make a floor very slippery.

Obviously dancing on a bad floor is not ideal, but if you have no control over the floor, exercise caution and use the tips above. Remember, dress for comfort, and buy the right shoes for your type of dance and when possible use a high quality floor and you will dance for many years to come!

Master Portable Floors are rated highest quality by the American Swing Dancing Association and Ball Room Dancers. The floors have a unique flexing action that provides just the right amount of spring for injury free dancing. To learn more about Master Portable Floors, visit www.masterportablefloors.com [http://www.masterportablefloors.com].



Source by Richard Hall