SearchCap: AdWords parallel tracking, Google Attribution & local search updates



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.





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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer



Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.





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Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option



In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.

The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.





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