Internet Webmaster Costs – Should You Outsource Website Management?

The Cost of a Webmaster

If you have a website and are considering hiring someone to manage that website, you need to consider the cost of hiring a webmaster. When compared to the cost of hiring a full-time or part-time employee, outsourcing your website management needs to a professional webmaster may make a lot more sense.

How Much Does a Webmaster Cost?

This is a bit of a loaded question. The answer is as simple as it is complicated… it depends! Every website has different management needs, therefore the cost of managing it will be different from one website to another.

Webmasters also charge differing fees. Some base it on a standard hourly fee, while others offer monthly or annual packages. You could see pricing online ranging from $10 a hour for an international webmaster to a few thousand a month for a professional webmaster that is focused on only a couple clients.

The thing to remember is that in this marketplace, you truly get what you pay for in webmasters. At $10 a hour, you are most likely considering someone overseas that works in a different time zone, offers only a select few options in management and manages a hundred or more clients at a time. At several thousand dollars a month, you should expect a dedicated webmaster with few other clients and a wide range of services.

Outsourcing Vs. Direct Hire

One of the considerations is whether to outsource or hire internally. Here the cost difference can be even greater. Let’s look at an example…

According to Salary.com, the average salary for a webmaster can range from $45,000 to over $105,000 a year, depending on location and experience. Add to that the costs of employee benefits, such as insurance and retirement, and the additional taxes required for social security and unemployment, and you can see how the costs can really add up!

If outsourcing to a professional webmaster can range from $10 a hour to a few thousand a month, you could see annual costs from less than $1,000 to upwards of $30-40,000 a year, depending on your needs, the services offered by the webmaster and the number of clients the webmaster works with. The more the webmaster charges, they should offer more options and work with less clients, providing you more exclusive attention.

John, with Widgets Galore, is seeking someone to manage their company website. They need a website manager to update content on a weekly basis, optimize their content and keep the software up to date. Adding social content and email marketing would be secondary needs, if their budget can handle it. Doing some research, John has found a professional webmaster that works with only a handful of clients with a monthly cost of about $600 to provide all their needs. Doing some simple math, the annual cost of this webmaster would run John’s company only $7,200 a year, much less than hiring a full time employee, or even a part-time employee. Given the major difference in costs, you should seriously consider a webmaster service over hiring an employee to manage your organization’s website.



Source by Edward Nailor

How the Internet Has Forever Changed Marketing

In the last few years, consumers have changed the way they find what they want, and where they want to get it. Business supplies, concert tickets, and that perfect gift are now on the web, and that’s where many people are going. In the past consumers have responded to direct mail, cold calling, and trade shows in addition to conventional advertising. Those methods are less effective than the internet and also harmful to the environment through toxic ink, paper waste, fuel costs, and other excess energy consumption. With the use of search engines, it is now easy to filter out gimmicks and find what we are looking for directly. The tools are at the tips of our fingers and unlimited. We have access to search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs where we can find information as well as reviews on those services or products we are researching. Therefore, marketers must change their tactics to accommodate how the internet is changing business.

Inbound Marketing is now far more effective. The internet and the emergence of sites such as Google, MSN, Yahoo, Digg and other sites, allow consumers to research what they are looking for without involving the companies directly. “The internet has changed the dynamics of the business world, necessitating from ‘old marketing’ techniques to ‘new marketing’ techniques” (hubspot). Business owners now need to ensure that their website is optimized for this. Website content matters, as well as the location of key words or phrases. To optimize a website, key words must be in the page title, headings, URL, and in the page text. Keeping content fresh and updated is another good way to increase search engine rankings, especially when used in conjunction with viral videos, podcasts, and YouTube videos.

By adding simple tools such as a blog, a site owner creates a unique opportunity for search engine optimization (SEO). However, keep in mind that the blog set up with its own webpage for the best results. Websites are also setting up RSS Feeds. This allows consumers to have their favorite websites send them updates, as opposed to going to each website and searching for the information. Most people have very busy lifestyles and don’t have time to waste. By simply adding this feature, websites are ensuring more visits to their site.

Social networking is a huge way to market to consumers, with 34% believing that businesses should be involved with a social network, while 51% believe they should also interact with consumers through a networking site. After a website has established itself and has more visitors, the designers should add an online form for visitors to register for updates, newsletters or give-a-ways. This also generates new leads for the business. Credible inbound links also generate more traffic to your website and rank your site higher on the search engines.

With all of the “new” technology out there, it is far more effective for advertising dollars to utilize the web and market to consumers in the format that is easiest for them. By capitalizing on the efficiency of the web, businesses can track past search results, and optimize their pages for future searchers. Businesses can also measure numbers of web visitors, website conversion rates (Leads / Visitors), lead conversion rates (Sales from Leads / Leads), and costs per lead or per sale. With the abundance of the marketing tools available online, websites create a relationship with future and current visitors in a cost efficient and “green” way.



Source by Michelle Crossley

What Is Search Experience Optimization?

Most everyone knows something about Search Engine Optimization but what is Search Experience Optimization?

First, let me state that in order to obtain high search engine rankings you will still need to provide search engines with the technical search engine optimization elements like Titles, Meta Tags, ALT tags, etc. But now, marketers must also include the user experience elements so search engines will judge a website as worthy of high rankings.

New search engine algorithms (search formulas) are now using behavior metrics, user interface, site speed, site structure, mobile optimization, SSL, meaningful and useful content, rather than just digging for keywords on a webpage to determine how to rank pages. It’s time to apply search experience optimization and search engine optimization together to achieve high rankings.

Rankings and Link Building are still the primary focus of most marketers today. They are important factors but no longer the most important. What is most important is a holistic method to optimize a business website.

The best course of action is combining traditional SEO practices with new techniques to place users experience first.

Don’t know how your website and pages stand in regards to the latest search algorithms? I always suggest that a full and detailed audit be conducted on a website. An audit will definitely show the gaps in your current optimization strategy.

Businesses must understand that no longer do engines look at your website in the cold eyes of a computer. Today, the latest machine-learning artificial intelligence systems look at a website more like a person would than a computer.

Is content still KING? I think so. Without content what is the worth of a web page anyway. But there is a catch. You might think you are getting good results from your current content, but are you writing for your business/ management, or are you writing for the reader of your content, a potential new customer?

You can create content using technical, sales, marketing or any other voice, but stop and think again who is consuming your content. The new Search Experience Optimization is simple, you write to engage the reader. You give them the answers to their questions; you give them what they are looking for not what search engines are looking for.

I compare old SEO and new SEO to an old car and new car. To maintain an older car was rather simple. In fact most teenagers could tune up a real old car. However, today you need a specialist with all of the knowledge and tools to maintain a new car properly. If you want to rank high on search engines you should seek out an SEO specialist that knows the ins and outs of Search Experience Optimization.



Source by James C Conant

Google Analytics 360 & the Move to Enterprise Analytics



As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you…

Please visit Search Engine Land for the full article.





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