Why has paid search been pigeonholed to the bottom of the funnel?

Why has paid search been pigeonholed to the bottom of the funnel? 1



To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel.

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Why has paid search been pigeonholed to the bottom of the funnel? 2 Why has paid search been pigeonholed to the bottom of the funnel? 3 Why has paid search been pigeonholed to the bottom of the funnel? 4 Why has paid search been pigeonholed to the bottom of the funnel? 5 Why has paid search been pigeonholed to the bottom of the funnel? 6 Why has paid search been pigeonholed to the bottom of the funnel? 7 Why has paid search been pigeonholed to the bottom of the funnel? 8

Why has paid search been pigeonholed to the bottom of the funnel? 9



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