New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute. Please visit Search Engine Land for the full article. Source link

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Source link

Position-based impression share metrics are now available. Please visit Search Engine Land for the full article. Source link

Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall. Please visit Search Engine Land for the full article. Source link

Conversions won’t be available via third-party tools. Please visit Search Engine Land for the full article. Source link

Google open sources its robots.txt parser as part of this announcement. Please visit Search Engine Land for the full article. Source link

Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints. Please visit Search Engine Land for the full article. Source link

Amanda Milligan explains three factors that have earned coverage from NPR and CNN. Please visit Search Engine Land for the full article. Source link

Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article. Source link

Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article. Source link

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Please visit Search Engine Land for the full article. Source link

By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article….

Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching. Please visit Search Engine Land for the full article. Source link

How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article. Source link

It seems to be true even among brands and agencies that say the three outperform other platforms. Please visit Search Engine Land for the full article. Source link

This script lets you build or add keywords to your Google campaigns following standard best practice. Please visit Search Engine Land for the full article. Source link

After a few months of testing, Google is finally rolling out the new Google search bar interface. Please visit Search Engine Land for the full article. Source link

“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.” Please visit Search Engine Land for the full article. Source link