Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party tools. Please visit Search Engine Land for the full article. Source link
Google posts draft to formalize Robots Exclusion Protocol Specification
Google open sources its robots.txt parser as part of this announcement. Please visit Search Engine Land for the full article. Source link
Today’s customer decision journey is so complex but AI can help
Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints. Please visit Search Engine Land for the full article. Source link
SMX Replay: How to use data storytelling to earn top-tier media coverage
Amanda Milligan explains three factors that have earned coverage from NPR and CNN. Please visit Search Engine Land for the full article. Source link
Google adding features for advertisers to promote deals, drive in-store purchases
Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article. Source link
Google Search Console adds search within markup & copy with tweaking
Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article. Source link
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Please visit Search Engine Land for the full article. Source link
Automation layering: How PPC pros retain control when automation takes over
By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article….
Review your website performance because every second matters
Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching. Please visit Search Engine Land for the full article. Source link
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article. Source link
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms. Please visit Search Engine Land for the full article. Source link
Build your PPC campaigns with this mini campaign builder script for Google Ads
This script lets you build or add keywords to your Google campaigns following standard best practice. Please visit Search Engine Land for the full article. Source link
Google launches new search menu with icons
After a few months of testing, Google is finally rolling out the new Google search bar interface. Please visit Search Engine Land for the full article. Source link
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.” Please visit Search Engine Land for the full article. Source link
3 key tenets of successful full funnel search
Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach. Please visit Search Engine Land for the full article. Source link
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. Please visit Search Engine Land for the full article. Source link
Google moves hotel pricing chart into the SERP
By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending. Please visit Search Engine Land for the full article. Source link
Why has paid search been pigeonholed to the bottom of the funnel?
To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel. Please visit Search Engine Land for the full article. Source link
