Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article. Source link
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms. Please visit Search Engine Land for the full article. Source link
Build your PPC campaigns with this mini campaign builder script for Google Ads
This script lets you build or add keywords to your Google campaigns following standard best practice. Please visit Search Engine Land for the full article. Source link
Google launches new search menu with icons
After a few months of testing, Google is finally rolling out the new Google search bar interface. Please visit Search Engine Land for the full article. Source link
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.” Please visit Search Engine Land for the full article. Source link
3 key tenets of successful full funnel search
Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach. Please visit Search Engine Land for the full article. Source link
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. Please visit Search Engine Land for the full article. Source link
Google moves hotel pricing chart into the SERP
By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending. Please visit Search Engine Land for the full article. Source link
Why has paid search been pigeonholed to the bottom of the funnel?
To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel. Please visit Search Engine Land for the full article. Source link
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Please visit Search Engine Land for the full article. Source link
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed beta. Please visit Search Engine Land for the full article. Source link
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” Please visit Search Engine Land for the full article. Source link
Microsoft goes open source with one of its Bing algorithms
Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries. Please visit Search Engine Land for the full article. Source link
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction data. Please visit Search Engine Land for the full article. Source link
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts. Please visit Search Engine Land for the full article. Source link
Google Ads store visits, store sales reporting data partially corrected
Google says it is making progress, but there are still days for which reporting is inaccurate. Please visit Search Engine Land for the full article. Source link
New app rating formula headed to Google Play will favor newer reviews
Recent ratings will carry more weight to reflect the current state of your app. Please visit Search Engine Land for the full article. Source link
Google Search adds support for FAQ and How-to structured data
Google now supports more structured data and adds two new enhancement reports within Google Search Console. Please visit Search Engine Land for the full article. Source link