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3 key tenets of successful full funnel search
Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach. Please visit Search Engine Land for the full article. Source link
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What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. Please visit Search Engine Land for the full article. Source link
Google moves hotel pricing chart into the SERP
By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending. Please visit Search Engine Land for the full article. Source link
Why has paid search been pigeonholed to the bottom of the funnel?
To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel. Please visit Search Engine Land for the full article. Source link
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Please visit Search Engine Land for the full article. Source link
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed beta. Please visit Search Engine Land for the full article. Source link
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” Please visit Search Engine Land for the full article. Source link
Microsoft goes open source with one of its Bing algorithms
Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries. Please visit Search Engine Land for the full article. Source link
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction data. Please visit Search Engine Land for the full article. Source link
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts. Please visit Search Engine Land for the full article. Source link
Google Ads store visits, store sales reporting data partially corrected
Google says it is making progress, but there are still days for which reporting is inaccurate. Please visit Search Engine Land for the full article. Source link
