Google Assistant gets more helpful

The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information. Please visit Search Engine Land for the full article. Source link

PPC’s #fakenews: 9 ways bad numbers might look good

Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.” Please visit Search Engine Land for the full article. Source…

Link to my awesome content, please!

Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign. Please…

Be careful what content you cut from your site

Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. Please visit Search Engine Land for the full article. Source link

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