Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet controls Please visit Search Engine Land for the full article. Source link
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. Please visit Search Engine Land for the full article. Source link
Most of the fake reviews that are submitted (91%) are “biased positive reviews.” Please visit Search Engine Land for the full article. Source link
Now smart bidding can take foot traffic and online conversion actions into account. Please visit Search Engine Land for the full article. Source link
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals. Please visit Search Engine Land for the full article. Source link
The company said to give its own products “preferential treatment in search.” Please visit Search Engine Land for the full article. Source link
The tool is designed to help SEOs and businesses more easily track local algo changes. Please visit Search Engine Land for the full article. Source link
In today’s Soapbox, a warning about the hack in low-authority medical advice with content mirrors and “buying guides” slipping through Google’s algorithm. Please visit Search Engine Land for the full article. Source link
Head or body, Mueller explains that Google can read both just fine. Please visit Search Engine Land for the full article. Source link
SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more. Please visit Search Engine Land for the full article. Source link
Here’s what’s new, compared side-by-side with the last version. Please visit Search Engine Land for the full article. Source link
New “link context” visualizes where the link appears on the page, the surrounding text and associated link density. Please visit Search Engine Land for the full article. Source link
Google Assistant “syndication” is a way to battle Amazon Alexa and expand its reach for later monetization. Please visit Search Engine Land for the full article. Source link
The analysis revealed adding sitelinks to ads, replacing trademark terms with “trending terms” and adding Google search partners to an account can help but, a human-led strategy is still critical for success. Please visit Search Engine Land for the full…
Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article. Source link
The unit is from Local Campaigns and businesses cannot pay to remove them. Please visit Search Engine Land for the full article. Source link
How search engines handle subdomain leasing may carry implications for all businesses. Please visit Search Engine Land for the full article. Source link
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can. Please visit Search Engine Land for the full article. Source link
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