Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

 

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!



Source by Kevin Iamburg

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The Yext IPO and the triumph of local SEO



The global market for local listings management may be worth up to $50 billion.

The post The Yext IPO and the triumph of local SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.





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The SEO Benefits of Local Business Listings

Connecting with local customers is a crucial part of any business, and effectively applying the benefits of local listings is an excellent way to do this. As growing numbers of customers search for products, businesses, and information online when researching a purchase, it becomes increasingly important to focus on providing accurate information to the customers searching near you.

Luckily, there are a number of free local business listings that can put you on the map and give your potential customers all the information they need to discover your business. Online directories have replaced regional newspapers and yellow pages, allowing customers to search within an area or industry. All of the major search engines pull data from trusted listings that businesses can access and fill out.

Google results feature a number of local options right at the top of its search results, and this information is largely pulled from its local listings at Google+. You can give your business a sizable boost by filling out your online profile and appearing among these results.

Local listings can include a variety of information, including:

  • Name, address, and phone number (NAP)
  • Website
  • Hours of Operation
  • Payment Methods Accepted
  • Description of the Business
  • Images
  • Customer Reviews

In addition to providing your customers with information when they search locally, these local listings also provide significant SEO benefits for your website. The vast majority of local business listings will include an area for a link to your website, providing a valuable back link. You can usually also include another link in the description text.

Ensuring that the information in your listings is consistent also provides search engines with trusted information about your business, which can improve your rankings.

Many businesses offer a local listing service to complete these profiles on your behalf, but proceed with caution. Companies that use an automated system for this task often end up with listings that are incomplete, inconsistent, or missed as they cannot be completed without a verification of some sort. Personal attention to your listings is worth the time spent and is the only way to ensure that they are all offering the most benefit. Ensure that the company you’re considering will be giving every one of your listings personal attention.

Free Local Business Listings

There are hundreds of local listing directories available, with varying degrees of reliability and benefit to your business. Here are some of the top free local listings available for you to take advantage of:

  • Google+
  • Facebook
  • CitySquares
  • Yahoo
  • Bing
  • dmoz
  • Insider Pages
  • Foursquare
  • Best of the Web
  • Merchant Circle
  • Yelp
  • YP (Yellow Pages)
  • Super Pages
  • Show Me Local
  • Manta
  • Hot Frog
  • Angie’s List
  • CityGrid | CitySearch
  • Golocal247
  • Express Update
  • Kudzu
  • eLocal
  • Plancast
  • Konnecti
  • Factual
  • YellowBot

Taking the time to fully complete these listings is definitely worth the effort. Not only are you more likely to show up for customers at the top of a local searcher’s results, but your website will also gain valuable SEO benefits.



Source by Teresa Bamburg

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What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.



Source by Yuwanda Black

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What to look for in a paid media campaign management tool



Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

Please visit Search Engine Land for the full article.





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