8 Top Project Design Skills For Nonprofits and Grant Writers

Successful and sustainable programs and projects begin with a solid design up front and include such design tools as logic models, SMART objectives and environmental scanning. This article will focus on the 8 top “project design and development” skills that non-profit personnel and grant writers should have.

Project design and development is one of 6 main grant professional skills measured by the Grant Professionals Certification exam. These include seeking, project designing, writing, managing, ethics and professionalism, and relationship-building.

Here are the 8 primary skills related to designing and developing your projects that lead to ultimate success and sustainability …

8 Skills for Effective Project Design And Development

To be effective in program and project design and development, you should be able to …

  1. Solicit and incorporate input from stakeholders including clients that is meaningful and substantive. This includes including their contributions into the initial design of new concepts and programs.
  2. Build partnerships with other agencies that are applying.
  3. Educate agencies around financial and program-specific compliance with funder regulations and requirements.
  4. Use “logic models” whenever applicable to assist in program design. The logic model communicates the purposes, components and sequence of activities of a project.
  5. Distinguish between the various key components of project design, such as goals, objectives/outcomes, activities, evaluation and sustainability, as well as tools that optimize design planning like SMART objectives, activity time lines, evaluation plans and sustainability plans. SMARTER objectives are ones that are S = Specific, M = Measurable, A = Attainable, R = Realistic and T = Time-based.
  6. Use data-driven design elements that are descriptive, qualitative and statistical, as well as data-driven design tools such as environmental scans, gap analyses and gap-closing strategies, SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses, web-based surveys, feasibility studies and needs assessments.
  7. Identify resources that exist in the community that might aid in designing and developing projects and programs.
  8. Insure that your design is accurate,  defensible and leads to increased program success and sustainability.



Source by Phil Johncock

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Social Media And The Impact It Has On Globalization

Today’s society is run by social media, whether it be, Facebook, Twitter, Instagram, Snapchat, or just simply different sites on the internet. Almost everyone has access to these outlets whenever they want. This constant connection to different social media outlets provide unique opportunities and threats to Companies, especially those on a global scale. If a company uses these outlets and is able to positively affect their public relations then this can be a huge advantage, but if a company is caught doing something illegal or unethical, there is nothing they can do to stop the information from being plaster over the different outlets.

An example of how a company was affected both positively and negatively by the social media uprising is Nike. Nike came under fire in the 1990’s for accusations of unfair treatment of workers overseas, saying they pay their employees 14 cents an hour under the labor laws in Indonesia. Until the 2000’s though the American public had not been exposed to the reality of the situation. Jim Keady filmed a documentary on Nike, “Nike: Behind the Swoosh”, documenting the poor working conditions and living on their wages of 1.25 a day. “I lived in conditions they lived in and on the wages they paid – $1.25 a day. I lost 25 lbs in a month in a rat-infested slum in Tangerang, Indonesia, home to tens of thousands of the women and men who produce the Nike sneakers adored by so many athletes and consumers” (Keady). This documentary is easily accessible on YouTube and many other outlets. This 20 minute documentary went viral all over the United States, I even watched it in one of my college classes, and had a huge impact on Nike’s image. Nike CEO Phil Knight said this, “The Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse” (Lutz). This was a very bad time for Nike, but by taking the problem head on and using social media outlets to show they fixed the problem, Nike was able to restore its’ image. “… Nike has become more transparent than its competitors about its labor practices, publishing a 108-page report revealing conditions and pay in its factories and acknowledging widespread issues, as well as a complete list of factories it contracted with. To this day, Nike continues to publish public reports of conditions in its factories” (Lutz). Nike was affected very negatively by the use of the internet and social media, but has now been able to use those outlets in order to save their image and improve it.

Social Media is not just a great way to improve a company’s image, but also to advertise. With the younger generation, “Millennials”, being on their devices all day and constantly connected to social media outlets, it is a great place for advertisements. The free version of the music app Pandora for example, when you are using the app it allows you to listen to a variety of songs, but every so often your music is interrupted by an AD. There is nothing you can do to skip these advertisements and thus are forced to listen to the 15 to 30 second commercial. Facebook has a list of Ads on the right side of your screen for a variety of different items, YouTube makes you watch Ads before continuing to your video, and Instagram and Twitter have paid for sponsored ads on your timeline. By companies advertising this way they are exposing themselves to a variety of different people and markets. Pandora, Instagram, Snapchat, Facebook, YouTube, and more are global social media sites, they reach people all over the world and the smart companies are using them to advertise themselves and their products. Social media has given companies a whole new platform from which they can reach consumers by pairing themselves with social media outlets in order to reach target consumers. The Social media movement has changed the way companies interact with consumers and will continue to change the way they interact as technology changes. It can be a great resource for a company as long as they know how to use it and are aware the effects their actions can have on their image.



Source by Zachary Nelsen

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The "Sexiest" Thing About Free Traffic & the Best Times to Post

Introduction

As a blogger or Internet entrepreneur, you need traffic. If you are unfamiliar with the term, it simply means people going to your website or blog. Just like all of the people you encounter in their vehicles when you are driving to work constitute real world vehicular traffic, everyone surfing the web at any given time is a part of Internet traffic.

There are two ways to get traffic to your site.

  • 1) You pay for traffic.
  • 2) You get traffic for free.

Paid traffic is a smart part of a serious online entrepreneur’s marketing plan. You control every aspect of traffic when you pay for it. Ad campaigns with Google, YouTube, Amazon and Facebook make it possible to laser-target your advertising to the exact demographics you want to reach.

However, paid traffic can cost you a lot of money, delivering little to no results, if you don’t know what you are doing.

Even if you do eventually develop a successful paid traffic marketing plan, it doesn’t happen overnight. You have to pump a lot of revenue into buying traffic each and every day, spend your time and testing and retesting, and there are no guarantees that you will get the results you’re looking for.

The “Sexiest” Thing About Free Traffic

If you think the reference to free traffic as being “sexy” is a little overboard, you are incorrect. Free traffic is beautiful, sexy, attractive and desirable. Why is this so? The answer is simple… because it’s FREE!

In many cases this doesn’t just mean being free financially. A lot of methods you are about to learn require a little bit of your time on the front end, but then they just continue to deliver free, targeted traffic to your site or blog with little to no upkeep on your part.

Other methods will require regular input by you, but since your financial outlay is zero, and the Internet never sleeps, you can employ these free traffic methods anytime of the night or day, whenever you have a few minutes or hours of spare time.

Some of the free traffic sources are:

Start Building a List

You absolutely, positively must be building a list. This is true if your business is off-line or on, and technology makes it easy to do so when you have a blog or website. To build your list you need a freebie – Lists of resources work well here. A short PDF that answers one big problem your audience has is another winner.

Social Media

Social media can provide a lot of free traffic. However, there are so many worthwhile social media websites out there, you have to be careful not to spend the bulk of your time chasing this low-converting traffic. Regardless what social media “gurus” will tell you, the return on your time investment trying to get people from Facebook, Twitter, Pinterest and LinkedIn back to your website to join your list is not very high.

People go to social media sites to hang out. They are socializing. Make sure you approach them in a social manner. Don’t ever attempt to sell on Facebook or the other social media sites.

The Best Times to Post on Social Media

HubSpot studied tens of thousands of posts and updates on Facebook, LinkedIn, Twitter and other social media sites. They discovered the best possible times for you to engage your audience. Those times are listed below (as of June 2016).

Facebook:

  • 3 o’clock to 4:00 PM on Wednesdays
  • 1 o’clock to 4:00 PM on Thursdays and Fridays
  • Noon to 1 o’clock PM on Saturdays and Sundays

Twitter:

  • Noon to 3:00 PM on Mondays through Fridays
  • 5 o’clock to 6:00 PM on Wednesdays

LinkedIn:

  • 7:30 o’clock to 8:30 o’clock a.m., noon, and 5 o’clock to 6:00 PM on Tuesdays, Wednesdays and Thursdays
  • 10 o’clock to 11:00 o’clock AM on Tuesdays

Pinterest:

  • Evening hours every day
  • 2 o’clock to 4:00 o’clock AM every day
  • 5:00 PM on Fridays
  • 8 o’clock to 11:00 o’clock PM on Saturdays

Instagram:

Anytime between Monday and Thursday, avoiding 3:00 o’clock to 4:00 o’clock PM

* Understand that multiple factors will influence whether your content is shared, liked, commented on and develops engagement. However, if you stick to the times just mentioned, you give yourself the best possible chance of driving a lot of free traffic to your blog or website.

Mobile

In late 2015 mobile searches passed desktop searches on the Internet. Experts say that now (in 2017) more than 60% of all web searches are on mobile devices. This means several things. First off, most people are searching from their smart phones. This display is tiny compared to your laptop, your desktop and even your tablet

Build A Mobile Application: Don’t worry; you don’t need to be a web designer or app developer. You can head over to Fiverr.com or UpWork and have a freelancer create a mobile application for your business inexpensively. This can be as simple as a checklist or list of resources, or some other helpful piece of information.

On-Page SEO

You are probably groaning at the 3 letter acronym SEO. In case you don’t know, that stands for search engine optimization. This means making your website, content and webpages attractive to Google and the other search engines. If you have fallen prey to so-called experts that promised to deliver search engine rankings by offering their SEO services, it is understood that search engine optimization is a topic you would like to avoid.

Blogging

Guest blogging doesn’t provide the big traffic boost that it used to. However, it is still a great way to reach a large audience. Contact the owners of the biggest blogs relevant to your niche or market. Offer to write an original, high-value blog post for their site. In return you ask for a link back to your website.

Answer Questions on Q and A Websites

There are sites which allow web surfers to post questions about anything and everything. Online marketers like yourself answer those questions, and the question that gets the most positive feedback is chosen as the top answer.

Start a Podcast

This may seem daunting at first. However, all you really need to start a podcast is a decent microphone and a computer. Odds are you have a blog. There is a pretty good chance that your competitor has a website or blog as well. On the other hand, podcasts are few and far between, which makes them the perfect free traffic source that sets you apart from your competition.



Source by Andre Wolfgang Klein

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Understanding the Empress Tarot Card in Love Tarot Readings

In tarot readings, the Empress often signifies commitment, marriage and loyalty. Her appearance in a love tarot reading is always a positive sign as she often refers to abundance in all areas of one’s life. As a card of the Major Arcana, the Empress Tarot Card warrants attention. Her presence symbolizes mother earth and the life force. She represents the feminine aspect of the psyche and encourages one to tap into the nurturing side of their nature. In love tarot, she can be a symbol of partnership and devotion.

Traditionally, the Empress represents creativity, productivity and prosperity. She is associated with the physical realm and has the power to use its resources. In this regard, she can produce material possessions and has the power to create a world that appeals to her particular taste. Like the Magician Tarot Card, the Empress has the unique ability to manifest on the physical plane. She is expressive, imaginative and empathetic. She has strong moral convictions and always seeks to find harmony in her surroundings.

In love tarot readings, The Empress refers to one’s ability to connect to another. Her divine femininity enables her to be the ultimate nurturer and mother archetype. She is often a symbol of unconditional love and can represent a loving relationship that is based on mutual understanding, support and deep feelings of connection. In love Tarot readings, the Empress can also refer to birth, fertility and pregnancy.

A reversed Empress also has significance in love tarot readings. A reversed appearance can often indicate emotional blocks, the withholding of one’s emotions, and an unwanted pregnancy. The Empress’s mothering nature can cause her to be overbearing and intrusive. In love tarot readings, a reversed Empress can indicate love that has strings attached. Unconditional love can be replaced with unrealistic expectations and enmeshment. In some cases, a reversed Empress Tarot Card can indicate a fear of intimacy and difficulty in expressing one’s feelings.

For more on Love Tarot, please visit http://tarotreadingpsychic.com



Source by Carolyn Naiman

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SearchCap: Google tests personal search, featured snippets CTR & Google Attribution



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google tests personal search, featured snippets CTR & Google Attribution appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.





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