Be Aware About SEO for Survival

You should definitely head for the hills if you do not have online presence of your business or else if you have then it is nowhere to be seen on the first page of the relevant search results. Your effective online presence is of utmost importance if you plan your potential customers to know that you even exist. It is not possible for one to be Jack of all trades therefore advisable is to comprehend with the current as well as future requirements in line with the trending methodologies.

For the success of any business plan, it is mandatory to have a team of experts ready with you who can truly gauge the effectiveness of the strategies being followed internally as well as externally. But is it necessary to have an in house expert team that works towards your progress to create a niche for your business. The answer is both YES and NO. Depending on the scale of business, its nature and other factors – any company can halt to a beneficial decision.

In case you have decided to outsource the work or hire professionals outside then your encounter with SEO companies would be one pleasurable one or rather it would depend on the ideologies being followed by you or perhaps the level of fulfilment of your expectations. SEO (Search Engine Optimization) is the latest indispensable element of any company’s marketing plan. In fact it has become the lifeline of any business’s mere existence in the fast paced competitive global economy. It is for sure not everyone’s cup of tea and needs professional expertise to fetch the desired results.

An SEO company’s aim is to make your business climb up the ladder by leaving behind your competitors. Every single second and step counts and that’s what an SEO company values the most. Understanding your requirements, the market’s trends the current strategies and so on is what helps them arrive at an effective digital marketing plan for you and your company. They work round the clock to keep your company’s name stay at the first page of all search results since that is one of the major keys’ to survive in the market.

Most of you who have already entered the market are aware about what SEO is and what it does however what is more important is the choice of the right experts for assigning the crucial work to them – something on which your mere existence depends to a huge extent. The importance increases much more if your company is one among the many small brick and mortar businesses. Following them blindly is definitely not advisable but if you are naïve to the business then you really need to trust them and give them a chance for good.



Source by Rohit Bisht

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Initial Interest Confusion rears its ugly head once more in trademark infringement case



Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared…

Please visit Search Engine Land for the full article.





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Socio-Economic Reasons for Studying Leatherwork

Leatherwork is an aspect of visual arts that concerns itself with the production of items and articles with leather as the principal material. It involves the various processes of preparing the skins (outer coverings of small animals) and hides (outer coverings of large animals) into leather and using appropriate tools and materials as well as techniques to produce leather articles. Leatherwork is therefore not limited to only the preparation of the outer coverings of animals into leather, but also, the production of articles using the leather obtained.

Leatherwork as a field of study has several social and economic relevance.

1. It serves as an avenue for creativity and self-expression:

Leatherwork is a practically oriented subject that requires students to produce several practical works with various themes. In the execution of these works, creativity and self-expression is the prime focus or is given the primary attention. Students are expected to produce original works and express their own selves using the tools, materials, and techniques at their disposal. This helps in the promotion and development of the students’ creative abilities. It also offers them a platform to express themselves.

2. It makes life worth living and comfortable:

The study of leatherwork aims at helping the learner to meet his or her basic necessities in life. When the needs of man are satisfied, life becomes enjoyable, worth living and comfortable. Various articles which are dire needed in the running of our daily activities are produced as a result of the study in leatherwork. From the protective clothing of the individual, shoes, bags and upholstery to the containers of the market women are possible only through leatherwork.

Students are knowledgeable informed on the right usage of leather and are endowed with skills in the production of items in leatherwork. This makes life interesting and worth living.

3. It creates several employment avenues for learners and other people in the country:

Due to the fact that students are taught and given relevant skills in the production of leather articles, they can set up their own small-scale industries in leather production. Also, leatherwork provides employment for the vast population of people in a country. Some of these include leather tanners, tutors, sellers, technicians, etc. Without the study of leatherwork, most of the people in our country would have been jobless, thus, without an employment to be able to fend for themselves, their families and the nation as a whole through the paying of taxes.

4. It promotes tourism and culture:

Various items produced in leatherwork are sold to tourists who tour the country. They, in turn, trade in the exportation of leatherworks to other foreign lands. Most leather articles bear our cultural symbols and this helps in the promotion of our Ghanaian rich cultural heritage. Leather items such as bracelets, necklaces, wristlets, hats, files and folders, bags, shoes etc. immensely promote the tourism industry.

5. It leads to the improvement in one’s standard of living:

People who engage in businesses in leatherwork attest to the candid truth that it has improved their standard of living. If managed properly, even a one article producing venture can automatically transform one’s standard of living for the good.

6. It provides containers for products:

Several farm produce such as grains needs better and efficient receptacles for storage. Important documents and files are conveniently kept in portfolios in leather. Leather is the chief material used in the production of containers for a variety of goods and items produced in the country. If these containers were not produced via leatherwork, important documents would have been missing and most farm produce would have been garbage in refuse disposals.



Source by Dickson Adom

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What Are the Benefits of JavaScript?

For the beginner, the words JavaScript and HTML are just terms that he/she has probably heard of. So, presuming that some of these beginners are reading this article, let’s start with the definition of these words. HTML stands for HyperTextMarkup Language which is, “the tags used to structure web pages so that a browser can display it in a way that is also influenced by the browser’s design and the user’s preferences for font, style, etc.” (See 1). Meanwhile, JavaScript is “a scripting programming language most commonly used to add interactive features and webpages.” (See 2).

Basically, HTML tags create what you put into your page and JavaScript allows you to manipulate what you put into your web page. Just imagine a web page that only has HTML on it. It would just look like a plain written document. You wouldn’t even be able to go to the next page. But if you use JavaScript on your web page, you would be able to move things around.

So, what are the benefits of using JavaScript in HTML code?

  1. JavaScript will improve visual displays

    As mentioned earlier, if a web page will be plain HTML only, it would be just a page full of text. You would not be able to move around, and you won’t even be able to go to the next page.

  2. JavaScript will allow many page effects

    Some page effects that JavaScript allows are:

    1. User’s time on page
    2. Popups and tooltips
    3. Collapsing text
    4. Page timeout
    5. Color changes and fades
    6. Fontsizing and fades
    7. Ultimate fader
    8. Embedded audio
    9. Print page/element
    10. Scrolling banners
    11. Flying text
    12. News scroller
    13. Automated popups
    14. Image transitions
    15. Toggle buttons
  3. JavaScript will add user interactivity

    The special effects that are added to the web page will make it more interactive. The user/visitor of your website will want to keep exploring within the web site.

  4. JavaScript will provide seamless integration with user plug-ins

    JavaScript not only provides access to HTML objects, it also gives access to browser and platform-specific objects like browser plug-ins (e.g. Adobe Acrobat, Media Player).

  5. JavaScript will allow client-side user form validation

    If JavaScript is available, an initial validation of the website’s client can be done to check for simple errors such as missing information or non-numeric characters mistakenly placed in a non-numeric field. As a result, the user of the website gets faster feedback than having to wait for a response from the server.

  6. JavaScript will allow access to some system information

You need JavaScript to make your website visually attractive to potential clients and visitors by adding interactivity and dynamics to HTML pages. After all, who would want to go to a website that only had one page filled with text? The web page would not look good, not to mention boring.

So, use all the tools that you need to learn JavaScript. Just do research on the web or better yet, have an expert teach you. You will find out that making a great website can be easy.

1. http://www.upei.ca/~meincke/glossary.htm

2. http://en.wiktionary.org/wiki/Java_Script



Source by Grace F. M.

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SearchCap: Search trademark issues & search pictures



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Search trademark issues & search pictures appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.





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