7 Real-World Tips for Better Social Engagement



Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with…

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Writing Grants – How Do Technical Writing Skills Affect Grant Funding?

Writing grant proposals can be an intimidating process. Some people never undertake the challenge because they assume they need specialized technical skills in order to win grant funding. That assumption is false. Though grant writing can be a labor-intensive task, the most critical aspects of writing a winning proposal are not technical secrets available only to professionals. They are tools and techniques available to anyone willing and able to prepare the necessary groundwork, take advantage of available resources, and follow some basic but often neglected strategies for success.

Because technical writers work primarily in information technology-related industries, they need specialized capabilities and knowledge which may be beyond the skill set of the typical grant writer. However, good technical writers are also experts in less technical areas critical to those pursuing grants. Developing those common areas is something you can learn — that’s the “science.” By also honing your skills in areas specific to the “art” of grant writing, you can greatly increase your odds of winning a grant.

Common Areas (The Science):

  • Technical writers and grant writers must thoroughly understand the purpose of their document.
  • Both must understand that they are communicating to a specific audience for a specific purpose.
  • They must communicate information in a clear, concise way that can be easily understood. Good grammar, correct spelling and organization are critical in both cases.
  • Their writing must be “presentational” – i.e., they should use appropriate headings, bullets and layouts that make their documents easy to read.

Grant-Specific Areas (The Art)

  • In addition to understanding the purpose of your document, as a grant writer you must also understand and convey a compelling sense of purpose for your organization. The most successful grant seekers are “purpose driven” and clearly communicate that in their writing. Be sure you are clear about the problem you are trying to solve.
  • The grant writer must know far more about the audience, or grant maker. Beyond knowing who the audience is, you must be very aware of what is important to that audience, what drives them. Grants are offered for very specific purposes; the needs you are addressing must be important to the grant maker.
  • While the technical writer follows basic rules for organizing data, the grant writer must absolutely conform to the grant maker’s specifications. There are no exceptions to this rule. Even if you think the grant maker’s guidelines are nonsensical and irrelevant, those are the guidelines you must follow if you wish to be considered.
  • Be clear about what you are trying to achieve and specific about how you will measure success. Most importantly, communicate how your proposed plans and programs will transform lives. You are asking a grant maker to give you money; be sure your reader can see the impact that decision will have.

In summary, some technical writing skills can help you write a stronger grant proposal. Learning the skills specific to grant-writing, however, will have a major impact on your success. We have touched on major areas here; many free resources are available to give you more insight and help you obtain grant funding.



Source by N. S. Jenks

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SearchCap: Offline conversion imports for AdWords, Google My Business updates & more



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land.

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The Numerous Benefits of SEO Services

There are numerous benefits of SEO services and using SEO services provided by a professional and experienced SEO company can help your business to scale new heights in online marketing and search engine rankings. Search engine optimization services are customizable and cost-effective and there are numerous types that include:

SEO Copy-writing

Internet Marketing

Website Redesign

Link Building

Social Media Optimization

Email Campaigns

Reputation Management

Each of the solutions mentioned above should be provided in a systematic manner so that they will give your business the maximum advantage.

SEO services should be provided by companies that have a vast amount of experience in the various elements involved in the complex world of SEO. This experience coupled with the close relationship that you should have with your SEO company, ensures that any SEO service you pay for do not prove to pointless and should also mean that your SEO services do not lose focus.

Finding a company that provides flexible and client-friendly website optimization can bring you huge advantages as these solutions can be tailor-made for your needs. Ultimately you will get more traffic through your website which can mean increased conversions. This will be as a result of positive rankings in the major search engines like Google, Bing and Yahoo. It doesn’t take a genius to realize that all this together will lead to a higher return on investment.

When SEO services are working for you, you should always be ready to capitalize on innovations and fresh marketing opportunities. Your SEO Company should be looking out for changes in search engine algorithms and should also be able to identify new opportunities such as social media opportunities. As and when these changes and new opportunities appear you can react quickly and capitalize on them if you SEO Services Company is taking care of your search engine optimization correctly.

SEO copy-writing services will take care of the content in your web pages, blogs and articles and should ensure that they are user-friendly and informative and are also optimized for keywords. They should also ensure that the content of your web pages is worthy of social sharing and is something that visitors will find useful and even share the information with the friends and followers. This can be a vital means of generating back-links.

Social Media Optimization is becoming increasingly important and web designers should make your website user-friendly by adding the relevant social media buttons. You can also provide social sharing opportunities from your shopping carts on E Commerce websites and internet marketing experts at your SEO Company should be able to identify new and diverse advertising opportunities. These can include pay-per-click, banner advertising, email campaigns, click-through-ads and many more.

A professional SEO company should know that all these processes are interrelated and should ensure that they are integrated efficiently for the best results and to provide you with the best return on your investment in SEO services.



Source by Mehboob Talukdar

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Create Stunning Banner Ads And Grow Your Business With an Online Banner Design Tool

Every business has to market and promote itself across channels in the digital space to build its base. This building of base means looking to add more customers to the fold. This also implies that you need to make attempt to create brand awareness and get benefits out of it. It’s this very inherent desire to grow and expand which lets businesses turn to marketing campaigns. They want to stand out from the crowd and boost their brand value in the process.

In a sense, businesses want to get the best and most out of advertising. As the entire focus in on the internet, banner advertising becomes a key ingredient in the desire of growing the business and winning the trust of customers. As banner advertising is found to be extremely helpful ways of enhancing the brand recall, businesses have no reason but to make their banner ads as charming, appealing and attractive as possible. They want to make an impact and win attention!

In order to have the best banner ads, they find tools that can help in this endeavour. As they have already invested a large sum of money in hiring creative designers, artists and graphic designers, they want more to reach the desired level of results. And they know tools exist to design or create banners of choice. If the tool in question has quality, it can then meet even the most of sophisticated advertising needs and if not, results can be damaging.

That’s why, they look for a feature-rich and qualitative online banner design tool. Such a tool helps a great deal and if used properly, it can make a lot of difference. It brings opportunities of creating banners of choice. More so, it brings a chance to create multiple designs and then select what suits your purposes the best. The tool helps save time and money and brings a competitive edge to the business.

When a business decides to use the tool, it neither needs the designer to make many ads nor needs to invest in hiring more resources on this front. An awesome design is imparted to banner ads so that they go in channels and catch the attention of the target audience.The tool is PHP-coded and it brings great level of responsiveness. It means, using the tool for creating banner ads is as easy as needed.

One of the best features of the tool is its support to every major browser around. It means, it can be accessed using browser of choice to benefit from its capabilities. More so, the tool brings compatibility benefits across devices. So, be it desktops, mobiles or tablets, it can be accessed from any device type. More so, it has become extremely easy to add text and arches effect.

Using the tool, a business gets freedom to upload images, rotate texts, add clip arts, shapes, change background etc. More so, a whole variety of themes and templates are there to add value to the banner ads. In true sense, this tool is going to be quite handy for the advertising purposes.



Source by Yusuf Javed

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