A winning process yields winning results: Conversion optimization tips from SMX Advanced



Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.

The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land.

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Cooking Vegetables With Waterless Cookware – Part 2

Cooking vegetables correctly does not have to be a guessing situation. By following a few simple directions, you can insure that your fresh or frozen vegetables will turn out tasty, appealing and cooked to perfection every time.

Cooking Fresh Vegetables

To cook fresh vegetables, place the vegetables in a pan that is almost completely full once vegetables are inserted. When cooking with waterless cookware, cooking vegetables in too large a pan for the quantity you are cooking can be a problem. Then rinse your vegetables with cold water and pour the excess water off. The water that clings to the vegetables plus the vegetable’s own natural moisture will provide enough moisture for cooking the waterless way.

Cover the pan, close the vent and cook over medium-low heat. When the cover spins freely on a cushion of water, the vapor seal has formed. Cook according to the time chart that follows: Do not peek. Doing so not only lengthens the cooking time but also increases the risk of burning your vegetables because the vapor seal is broken. When finished cooking, test for doneness with a fork.  If not done, cover the pan, close the vent and add 2 to 3 Tbsp. of water to the rim to reestablish the vapor seal. Cook over low heat for 5 to 10 minutes.

Cooking Frozen Vegetables

Do not defrost the vegetables. Again the size of pan used for cooking the vegetables is important. Once the vegetables have been placed in the pan, your pan should be almost completely full. Rinse your vegetables with cold water and pour the excess water off. The water that clings to the vegetables plus its own natural moisture will provide enough moisture for cooking.

Cover the pan, close the vent and cook over medium-low heat. When the cover spins freely on a cushion of water, the vapor seal has formed. Cook according to the time chart. Do not peek. Removing the cover will destroy the vapor seal, lengthen the cooking time, and possibly cause the vegetables to burn.

Cooking Times for Vegetables:

Artichokes (whole) (30 to 45)

Artichoke hearts (10 to 15)

Asparagus (10 to 15)

Beans, green (fresh, cut) (15 to 20)

Beans, green (fresh, French cut) (10 to 15)

Beans, green (frozen) (10 to 12)

Beans, Lima (fresh) (30 to 35)

Beans, Lima (frozen) (10 to 12)

Beets (whole) (35 to 40)

Broccoli (15 to 20)

Brussels Sprouts (15 to 20)

Cabbage, shredded (10 to 15)

Carrots, sliced (15 to 20)

Cauliflower (10 to 15)

Corn (fresh) (15 to 20)

Corn (frozen) (10 to 12)

Eggplant (5 to 8)

Greens (10 to 12)

Leeks (12 to 15)

Mushrooms (5 to 10)

Okra (15 to 20)

Onions (whole) (15 to 20)

Parsnips (sliced) (15 to 20)

Peas (frozen) (5 to 7)

Potatoes (quartered) (20 to 25)

Potatoes (whole) (30 to 35)

Potatoes, sweet (30 to 35)

Spinach (frozen) (8 to 10)

Spinach (fresh) (15 to 20)

Squash, summer (yellow) 15 to 20)

Squash, winter (25 to 30)

Squash, zucchini (20 to 25)

Tomatoes (10 to 15)

Turnips and rutabagas (25 to 30)

*Cooking times reflect the time after the vapor seal is formed, which usually takes 3 to 5 minutes. Note: To keep your vegetables hot and ready to serve, keep the cover on and the vent closed. The vegetables will stay hot in the pan for about 20 to 25 minutes.

Don’t let the concept of cooking waterless scare you. When you try it, you will soon discover how easy it is to actually use waterless cookware if you follow the above principles. Yes, cooking with waterless cookware is healthy because vegetables cook in their own natural juices, but you will soon discover how tasty and uniquely flavorful your prepared meals actually are. The Gourmets Cookware offers a wide variety of quality waterless stainless steel products along with tips and healthy recipes that can be easily adapted to your waterless cookware.



Source by Marcia Klun

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The Role of Internet in Business

The internet plays a major role in every aspect of our modern life. Internet technologies play a major role in business. As a business owner, knowing the role of internet in business will help you take advantage of the powerful opportunities it offers to grow you business and make operations more effective.

Here are different ways in which the internet has contributed to the success and growth of businesses.

Communication: The internet makes communication fast and cost efficient. Businesses use internet technologies such as Skype internet and video calls, email and video conferencing to make communication virtually instant.

Growth: The internet plays a big role in the growth of businesses. It gives businesses an opportunity to reach a wider global audience. Promoting through the internet is also a way to increase sales and reach the desired growth level. Business can also expand by having an online division.

Marketing: One of the role of internet in business involves marketing and advertising. Most businesses are taking advantage of the internet to market their products and services to a global audience. The most notable internet technologies here include search engines such as Google.

Networking and Recruiting: Social networking websites play a role in business networking by connecting like-minded professionals. Through the internet, people have found business partners and great employees.

Outsourcing services:The internet has helped cut costs by outsourcing services to countries where it is cheaper to provide these services. Apart from the cost reduction through the outsourcing role of internet in business, outsourcing enables businesses to concentrate on their core services and become more efficient.

Online Shopping Role: One role of internet in business is the birth of ecommerce websites and online payment solutions that allow people to shop online from the comfort of their own homes.

New Opportunities: The internet has opened up new business opportunities and giving rise to a group of successful online business owners. This is a powerful role as anyone can now start an online business.

The role of internet in business cannot be overstated. New businesses are taking advantage of the powerful role the internet plays in business to grow and succeed at a faster rate than was previously possible. Traditional businesses are also not being left behind as they are creating online divisions. A business owner can only ignore the role the internet plays in business at the peril of his or her business.



Source by Rich Riley

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Featured snippets: Optimization tips & how to ID candidate snippets



Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”

The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land.

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How to Make Restaurant Quality Coffee At Home

Have you ever wondered how restaurants get their coffee to taste so good?

First of all, restaurants are in the business of pampering you so they devote much more time to the perfection of a good cup of coffee. Sometimes I’ll remember a restaurant just because of their excellent coffee.

So what are their secrets and how can you duplicate this recipe at home? It may surprise you to find out that the French Press brewing method could be the secret in achieving that restaurant quality taste.

Most fine restaurants use a press pot, also known as the French Press, which produces an extremely rich cup of coffee.

Press pot coffee is coffee steeped for 3-4 minutes between 195 to 205 degrees F. It produces a thicker and much richer taste than an auto-drip machine can produce.

A disadvantage of the French Press is it may leave trace amounts of coffee sediment. But the rich taste more than makes up for the small amount of sediment at the bottom of your cup.

So first, start off with a quality medium roast coffee, which is what most restaurants use. I can give you a couple of good recommendations.

Seattle’s Best Breakfast Blend, Starbucks Breakfast Blend or Starbucks Sulawesi Coffee is 3 excellent choices. These are full-bodied coffees yet very smooth tasting. They are some of our best sellers at PerfectCoffees.com and work well for French Press brewing.

You want to grind the coffee slightly larger than you would for drip coffee. Too fine of a grind will produce a bitter cup of coffee. If your grind is too coarse, the coffee will taste weak. A quality grinder is the best thing you can do to improve the taste of French press coffee.

Remove the plunger from the press pot and put 1 rounded tablespoon of coarse ground coffee per each 6oz. of water into the pot. You can adjust this to your own taste.

Coffee is 99% water so use clean filtered or bottled water free from chlorine and other minerals that affect the taste of coffee.

Boil the water and remove it from the heat for five minutes before you pour it. This will give you the 195 to 205 degree water that is ideal to brew with. Now pour the 195 to 205 degree water over the ground coffee.

Stir the coffee to get total saturation of the grounds then place the plunger on top of the pot and let the coffee steep for 3 to 4 minutes.

Depress the plunger slowly to push the grounds to the bottom of the pot.

Serve all the coffee in the pot after the 3 to 4 minutes of steeping. Otherwise the coffee will keep getting stronger.

If you have any left, you can always transfer it to a clean, preheated air pot or a stainless steel Thermos. This will keep the coffee hot about an hour without hurting the flavor.

The French press brewing method definitely takes more time but gives us the result we are looking for. Restaurant quality coffee in the comfort of your own home.

Copyright © 2004 PerfectCoffees.com. All Rights Reserved.

This article may be re-published “as is” (unedited) as long as the author’s bio paragraph (resource box) and copyright information is included. The URLs in the resource box should be set as hyperlinks if used on a web page.



Source by Gary Gresham

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