Who should optimize content: SEOs or content writers?



Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.

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Definition and Characteristics of Signs and Symbols

A sign is any written or drawn representation that expresses or indicates the existence or meaning of that particular thought. On the other hand, a symbol is a representation of an abstracted idea with a sign, shape, colour etc. because of convention, association or resemblance. Signs and symbols are synonymous terms that express the same meaning. Symbolism is the ideas behind the symbols used for the production of the work. They are the suggestions through imagery of something that is invisible or intangible. This representation of the material object is not simply for its own interest or beauty, but as standing for an abstract idea.

Symbols embody the ideas, norms, values and beliefs of a group, association, ethnic society or nation. Therefore, when they are used in the production of artefacts the sole aim is using it to propagate and educate the users about the cultural gems of their society. This makes artefacts produced with these symbols functional.

Signs and symbols are easily identified by the characteristics stated below.

1. It should quickly and readily be recognised, recalled or remembered- It must not be difficult for someone to remember the shape of the symbol or sign. This implies that it must be unique but simple in its representation.

2. It should show the image of the company- A well designed sign or symbol of a company must quickly tell what the company does or clients must be able to predict the activities of the company from the symbol or sign it has adopted as its logo.

3. It should reach the appropriate understanding level of the intended audience- A good sign or symbol must be able to be understood by all the members of the populace. This includes both the literate and illiterate classes in the society. Despite the variance in their educational levels, all the targeted audience must be able to understand it.

4. It should be smaller in size- Symbols are usually smaller in dimension and must be able to be reproduced at a faster rate with no difficulty. In addition, it must be able to be seen, though smaller in size from all directions.

5. It may be designed in one colour- Symbols and signs are mostly designed in one colour, preferably black and in a silhouette manner. However, some signs for companies, associations and institutions are sometimes coloured to reflect the beliefs, values and ideologies of the respective group.



Source by Dickson Adom

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Submit Your URL to Chinese Search Engines

It is certainly true that the Internet is dominated by the English language – it has been estimated that 75% of all Internet pages worldwide are written in English. But surprise, surprise – the world’s No. 1 language in terms of number of native speakers is also the most difficult to read – Chinese, with about three times as many native speakers (and readers) as English. China has the second greatest number of Internet users in the world (behind only the United States), and its Internet market is one of the world’s fastest-growing. Furthermore, its buoyant economy is impossible to ignore – every year millions are added to its relatively affluent middle class. You’d be surprised at how many Chinese can read English – small in proportion to total population, but large in number. You might also be surprised at how many Chinese yuppies (“Chuppies”) carry a Visa (the credit card, not the kind of visa that is stamped on a passport!).

Do you have a product that might sell well in China? That’s a hard question to answer, but as a one-sentence primer, affluent Chinese gravitate towards any product with name-brand appeal or snob appeal, and any product that is closely associated with the United States (sarcastically dubbed the “Mickey Mouse Syndrome” by certain envious economic rivals). If you are going global, you cannot afford to ignore China – and if your business has a website, it should be searchable in China.

Following are the URLs for site submission to ten Chinese search engines. The sites are all written in Chinese, but if you can get past the language barrier, anything is possible…

Top 10 Chinese Search Engines

1. Baidu: http://baidu.com/search/url_submit.htm

2. Sina: [http://iask.com/guest/add_url.php]

3. Sohu: [http://db.sohu.com/regurl/regform.asp?Step=REGFORM&class=]

4. Yahoo China: http://cn.yahoo.com/docs/info/suggest.html

5. Google China: http://www.google.com/intl/zh-CN/add_url.html

6. Sobao: [http://search.sobao.com/Computers_and_Internet/Personal/]

7. Tianwang: http://home.tianwang.com/denglu.htm

8. China-Holiday: [http://china-holiday.com/newterms/hall/it/sort.asp?sortid=259]

9. Wangluobing: [http://www.net7b.com/net7b_/denglu/index.asp] o

10. Sunwukong: http://www.sunwukong.cn/add.php

The first six of the foregoing are major players, but the rest are marginal and may well be out of business by the time you read this (then again, you never know…).

Happy hunting!



Source by David Carnes

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SearchCap: Google ends ODP description, EU fines Google & local best practices



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work



Born on this date in 1906, Baker was one of the most photographed women of her time.

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