Google advertisers blacklisted after exploiting AdSense, driving down CPCs



These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.

The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land.

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Breaking down silos in e-commerce retail



Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.

The post Breaking down silos in e-commerce retail appeared first on Search Engine Land.

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Apple Search Ads: Still tapping after 6 months of testing



Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.

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Optimize your AdWords account with these hidden gems



Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for.

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  • BacklinksIndexer.com Membership The #1 Rated Indexing Service on the Internet. 3+ Years Running and over 12,000 members. Boost your SEO by Boosting and Indexing your backlinks using our custom backlinks to backlinks system.
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SearchCap: Apple hirings local experts, SEO tips & location ads



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Apple hirings local experts, SEO tips & location ads appeared first on Search Engine Land.

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  • User Growth Software Allows you to covertly siphon traffic over any authority site to double or triple your leads and sales on autopilot.
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