Phrase match is dead. Long live phrase match!



Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.

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SearchCap: Google AdWords Sitelinks, phrase match & AR



Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

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SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP



Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.





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