Who Should Learn Digital Marketing

To make it simple, digital marketing is nothing but marketing of any product or service done via internet. It is a kind of “new-age” marketing technique which is different from the conventional or traditional systems of marketing. It is different from traditional marketing due to the fact that digital marketing offers the advantage of monitoring the entire aspects related to your marketing strategy. And of course this monitoring can be accomplished in a real time basis.

Nowadays, people spend a considerable amount of time over the internet. The boom of social networking websites in recent years has attracted more and more people to their desktops, laptops and mobile devices. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on an average. People nowadays spend more time on internet compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this situation to the maximum.

Digital marketing techniques are implemented via many means. These techniques make use of search engines like Google, Yahoo, Bing and also adopts methods like email marketing, creating websites, banners etc.

Advantages of Internet Marketing Over Traditional Marketing

• As already discussed in the introduction, the greatest advantage of digital marketing is that it facilitates the scope of monitoring online campaigns, which is otherwise not possible in the case of traditional marketing techniques.

• You may make the analysis of your online campaign right from the start and can determine its progress that too in real time. Real time analysis can be done in matters related to determining traffic to your website, knowing conversion rates and many others.

• Creating inquiries, generating visitors, reaching your target audience, branding related possibilities and many other benefits are associated with digital marketing. Traditional marketing is devoid of all these benefits. Once you have implemented a campaign in traditional marketing system, it is difficult to perform tweaks or other customizing options.

• World wide exposure – The information that you share can be accessed from any part of the globe. Even you can determine or make a preference over your target locations.

• Compared to traditional marketing, the cost of setting up a digital campaign is very less.

• In order to implement a digital marketing campaign, your essential requirements are a computer, internet connection and an in-depth knowledge in digital marketing.

Who should attend internet marketing training program?

Attending a internet marketing training program is a “must do” for anyone would like to get into online marketing. Ranging from a company CEO to a housewife, rather anyone with a basic knowledge of computer and internet can pursue this course.

• Marketing professionals – Marketing professionals who own a BBA or MBA degree, Business development Executives, or other experienced individuals who have been in to marketing must take up this course. For marketing professionals, taking up digital marketing training program should not be viewed as an option to consider later. It is high time that you become aware of the latest digital marketing concepts, without which it is difficult to survive in this ever-changing digital era.

• Individuals who are currently implementing the traditional marketing strategies and who would like to make a “switch-over” – Marketing strategies have to be changed according to the changes that we perceive and feel in our society. Sticking on to the same old marketing tactics may prove fatal and may affect your business prospects in a negative way. Those individuals who would like to try out digital marketing are all invited to this training program. Even merging traditional marketing techniques with web marketing may work out in certain scenarios. After all, the perquisite to attend this course as already indicated is only the basic understanding of computer and the internet.

• Company CEO – The CEO can monitor the marketing strategies adopted by his/her company and can coordinate the implementation procedures with the entire team. Having a though understanding of digital marketing concepts and technicalities makes CEO capable of providing his/her contribution and suggestions to the marketing wing.

• Beneficial for housewives – A vast majority of housewives have ample time at home after performing their routine works. Those housewives who are interested to make some extra income from online marketing can certainly take up the digital marketing course. For example, paintings, art works, handicrafts, dress materials etc can be marketed via online with the least expenditure.

• Students – Students pursuing BBA, MBA and other marketing oriented courses can take up digital marketing course as a part time course along with their studies. It serves as an extra bonus at the time of interviews and can boost up your profile. Moreover, the individuals shall be eligible for placement in IT companies as SEO analyst, Digital marketing Executive etc.

• Others – Web marketing is not meant for marketing professionals or online marketers alone. Even a layman with a strong desire to explore the horizons of digital marketing can master this subject with little bit dedication and hard work.

• Classes according to your convenience – We offer a wide variety of training programs in order to suit your convenience or work schedule. We provide weekend, individual and online classes for our students. We also arrange corporate training for MNCs and start-up ventures. If needed, you may also attend our digital marketing crash course for the duration of 2 days. This will help you attain a quick grasp of digital marketing basics.



Source by Prince Vishnu K

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Work Done While Eating a Cookie: An Interesting Application of Physics in Day to Day Life

In this article we will take an interesting question on theoretical work done while eating a cookie. We will apply the basic concepts of Physics to answer it. We will see that the answer predicted by Physics varies drastically to what we experience in our daily life. In actuality though, the two answers are not very different. We just need to change our perspective to actually see that they are essentially the same.

Question: How much work is involved in eating a 27-gram cookie, if it can be eaten in 6 bites and the distance from hand to mouth is 24 centimeters? The cookie is raised to the mouth at a 45° angle and is put down after each bite. Assume that each bite of cookie has the same mass. (If you need to eat a cookie in order to visualize this problem better, feel free to do so!)

Answer: Assuming that we move the cookie slowly to our mouth, the force applied by our hand must equal to the weight of the cookie. Whether we are lifting up or moving it down, the force applied by hand is always in the upward direction so as to counter the weight of the cookie. When we are moving up the work done by our hand is positive as the force applied and motion are in the same direction.

When we are moving down, the work done by our hand is negative as the force applied by hand and the motion of cookie is in opposite direction. So we can say that the if we move the cookie to our mouth for the first time; we lifted a mass of m*1=27 grams to a height of h=24cm*sin 45= 17 cm (approx). Our bite was just 27/6=4.5 grams. So the remaining m2=27-4.5= 22.5 grams was shifted downward. So in this first trip of upward and downward motion, the total work done was w= (m1*gh – m2*gh)=(m1 – m2)*g*h= 4.5 grams*9.8m/s^2*17cm=0.0075 Joules. Similarly for the next trip, work done will be same. So when we add all the 6 trips, we will get a net work done of W= 6 times of 0.0075 joules. Hence W= 0.0045 Joules. Here we note that the theoretical net work done is simply m*g*h where m is the total mass of the cookie. So whether we eat it in 6 bites or 60 bites does not make any difference as far as the theoretical work done by the hand is concerned.

In real life though if we eat that cookie in say 60 bites, we feel more tired. The reason is simple. Our hand has to lift its own mass as well so for every trip it does work just to move itself up or down. This work is not useful though. So even though Physics might say that its only the mass of the cookie that matters and not the number of bites, but in real life we need to do more work than simply m*g*h. Here it must be noted that h= perpendicular height of 17cm which was obtained by the formula h= 24*cos 45=17 cm.

This article has been composed of the live excerpts of a real session between the student and the tutor on http://www.myphysicsbuddy.com. MyPhysicsBuddy provides online physics tutoring and Physics homework help to students across the globe at an extremely affordable rate. For more such concepts, visit their website.



Source by Samuel Jhon

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Definition and Characteristics of Signs and Symbols

A sign is any written or drawn representation that expresses or indicates the existence or meaning of that particular thought. On the other hand, a symbol is a representation of an abstracted idea with a sign, shape, colour etc. because of convention, association or resemblance. Signs and symbols are synonymous terms that express the same meaning. Symbolism is the ideas behind the symbols used for the production of the work. They are the suggestions through imagery of something that is invisible or intangible. This representation of the material object is not simply for its own interest or beauty, but as standing for an abstract idea.

Symbols embody the ideas, norms, values and beliefs of a group, association, ethnic society or nation. Therefore, when they are used in the production of artefacts the sole aim is using it to propagate and educate the users about the cultural gems of their society. This makes artefacts produced with these symbols functional.

Signs and symbols are easily identified by the characteristics stated below.

1. It should quickly and readily be recognised, recalled or remembered- It must not be difficult for someone to remember the shape of the symbol or sign. This implies that it must be unique but simple in its representation.

2. It should show the image of the company- A well designed sign or symbol of a company must quickly tell what the company does or clients must be able to predict the activities of the company from the symbol or sign it has adopted as its logo.

3. It should reach the appropriate understanding level of the intended audience- A good sign or symbol must be able to be understood by all the members of the populace. This includes both the literate and illiterate classes in the society. Despite the variance in their educational levels, all the targeted audience must be able to understand it.

4. It should be smaller in size- Symbols are usually smaller in dimension and must be able to be reproduced at a faster rate with no difficulty. In addition, it must be able to be seen, though smaller in size from all directions.

5. It may be designed in one colour- Symbols and signs are mostly designed in one colour, preferably black and in a silhouette manner. However, some signs for companies, associations and institutions are sometimes coloured to reflect the beliefs, values and ideologies of the respective group.



Source by Dickson Adom

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Submit Your URL to Chinese Search Engines

It is certainly true that the Internet is dominated by the English language – it has been estimated that 75% of all Internet pages worldwide are written in English. But surprise, surprise – the world’s No. 1 language in terms of number of native speakers is also the most difficult to read – Chinese, with about three times as many native speakers (and readers) as English. China has the second greatest number of Internet users in the world (behind only the United States), and its Internet market is one of the world’s fastest-growing. Furthermore, its buoyant economy is impossible to ignore – every year millions are added to its relatively affluent middle class. You’d be surprised at how many Chinese can read English – small in proportion to total population, but large in number. You might also be surprised at how many Chinese yuppies (“Chuppies”) carry a Visa (the credit card, not the kind of visa that is stamped on a passport!).

Do you have a product that might sell well in China? That’s a hard question to answer, but as a one-sentence primer, affluent Chinese gravitate towards any product with name-brand appeal or snob appeal, and any product that is closely associated with the United States (sarcastically dubbed the “Mickey Mouse Syndrome” by certain envious economic rivals). If you are going global, you cannot afford to ignore China – and if your business has a website, it should be searchable in China.

Following are the URLs for site submission to ten Chinese search engines. The sites are all written in Chinese, but if you can get past the language barrier, anything is possible…

Top 10 Chinese Search Engines

1. Baidu: http://baidu.com/search/url_submit.htm

2. Sina: [http://iask.com/guest/add_url.php]

3. Sohu: [http://db.sohu.com/regurl/regform.asp?Step=REGFORM&class=]

4. Yahoo China: http://cn.yahoo.com/docs/info/suggest.html

5. Google China: http://www.google.com/intl/zh-CN/add_url.html

6. Sobao: [http://search.sobao.com/Computers_and_Internet/Personal/]

7. Tianwang: http://home.tianwang.com/denglu.htm

8. China-Holiday: [http://china-holiday.com/newterms/hall/it/sort.asp?sortid=259]

9. Wangluobing: [http://www.net7b.com/net7b_/denglu/index.asp] o

10. Sunwukong: http://www.sunwukong.cn/add.php

The first six of the foregoing are major players, but the rest are marginal and may well be out of business by the time you read this (then again, you never know…).

Happy hunting!



Source by David Carnes

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Central Line Stations With Tourist Attractions and Shopping Activities

The Central Line, the red line on London Underground maps, runs across central London.

The line starts from Epping in the north-east and terminates at a) Ealing Broadway in the west and b) West Ruislip in the north-west. The Central line covers a distance of 74km (46 miles) and serves 49 tube stations.

Listed below are some of the 49 tube stations that most tourists are likely to use when they visit London.

Stratford station is the stop where the Olympic Village (London Olympics 2012) is located. You need to change here for the Docklands Light Railway (DLR) and stop at Pudding Mill Lane (1 stop from Stratford station) where the Olympic Stadium is located.

Liverpool Street station is one of the main railway stations in London. This is the station where visitors take the train to Stanstead Airport.

Other attractions near Liverpool Street station include the Gherkin Building, Toynbee Hall and the Whitechapel Art Gallery.

Bank station is close to several tourist attractions including Mansion House (the official residence of the Lord Mayor of the City of London), the Bank of England, The Royal Exchange, Leadenhall Market and the Lloyd’s Building.

Lloyds Building is the home of the insurance institution, Lloyds of London, the world’s leading insurance market.

St Paul’s station is a short walk to St Paul’s Cathedral, the second largest cathedral in the world after St Peter’s Cathedral in Rome.

Other tourist attractions near St Paul’s station include the Museum of London, Millennium Pedestrian Bridge, Shakespeare’s Globe Theatre and the Tate Modern. From the Tate Modern you can take a relaxing walk along the river bank and enjoy the wonderful sights and sounds of London.

Near Chancery Lane station are the Inns of Court, the Royal Courts of Justice, the Yeomanry Museum and the London Silver Vaults (the home to the world’s largest retail collection of fine antique silver).

Stop at Holborn station for Lincoln’s Inn, the British Museum, Sir John Soane’s Museum, The Hunterian Museum, the London School of Economics and the Royal College of Surgeons.

During the year Law students are required to dine “in Hall” of Lincoln’s Inn a certain number of times before they qualify to be “called to the Bar”.

You get off at Tottenham Court Road station if you are visiting the British Museum, the Dominion Theatre and the Central YMCA. Most of the West End theatres and London Chinatown are located in the south of Tottenham Court Road station.

Tottenham Court Road shops are renowned for the sale of electrical goods like televisions and computers.

Oxford Circus station is the centre of the busiest shopping district in London. This is where Oxford Street (running in east-west direction) meets Regent Street (running in north-south direction). Both Oxford Street and Regent Street are very busy shopping streets and that is why most people prefer to stop at Oxford Circus when they come to the West End to shop.

Bond Street station is one stop west of Oxford Street station. Shops in Bond Street stock elegant and expensive designer clothes and accessories. Celebrities from all over the world are often seen shopping in Bond Street.

New Bond Street and South Moulton Street, both streets renowned for elegant and expensive jewellery and watches, are only a short distance away from Bond Street station.

Selfridges Department Store is just a couple of minutes walk from the station.

Marble Arch station is located at the west end of Oxford Street. Opposite Marble Arch station is Park Lane, famous for its 5 star hotels such as the Dorchester Hotel, InterContinental Hotel and Hilton Park Lane. If you walk halfway down Park Lane, you will see the Animal in War Memorial. This memorial is to commemorate the contributions made by animals that serve alongside troops during the war.

Hyde Park is located to the west of Marble Arch station and the Speakers Corner is only less than 5 minutes walk away.

Lancaster Gate station is where you get off if you are visiting the Hyde Park Italian Gardens, the Serpentine, Diana, Princess of Wales Fountain and the Bayswater Road Artists Gallery.

Queensway station is the stop if you are visiting Kensington Palace. You can also start your “Diana, Princess of Wales, Memorial Walk” from Kensington Gardens across the station. This is a 7 mile walk across 4 Royal Parks, 3 Royal Palaces and several popular London landmarks. You just follow the Diana Memorial Walk plaques that are embedded along the route.

Fashionable Notting Hill Gate is renowned for the Notting Hill Gate Carnival. This event is held here annually during the August Bank Holiday and is organised by the Caribbean community. This is a very popular event and each year hundreds of thousands of people converge here to join in the celebrations.

Portobello Road Market is also internationally known and is busiest on Saturdays.

Holland Park is a lovely park with its famous Orangery, Kyoto Garden and open air theatre.

Holland House, originally known as Cope Castle, is now a ruin, having been destroyed by bombs during World War II.

Next to Shepherd’s Bush station is the Westfield Shopping Centre with more than 300 shops under one roof and is currently the largest urban shopping complex in Europe.

White City station. Here you can visit the BBC Television Centre and join its tours. Nearby is Loftus Road Stadium, home of Queens Park Rangers Football Club and the London Wasps Rugby Club.

Apart from Stratford station (zone 3) and Holland Park, Shepherd’s Bush and White City stations (zone 2), all the other Central line stations listed above are in zone 1. So if you are not planning to visit these stations, you only need to buy a 1-day Travelcard for zone 1. That will give you unlimited travel for a day in zone 1 by bus as well as by tube.



Source by Chow Siew

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