Edit Website Online: It’s Easy, Affordable, and Convenient

Just when you thought the hard part of designing and launching your website was done, you’ve come to realize that maintaining it can be just as equally challenging.

It’s this ongoing concern, and inevitable frustration, that leads many website owners to shell out a ton of cash in order for someone else to make the needed changes they need on their website.

What many website owners don’t know, or are beginning to discover, is that now, you can edit your website yourself, anytime you want, and from anywhere. All by using an online website editor.

But Why Should You Edit A Website Online?

  • It’s the easiest way to edit your website
  • You don’t have to download any software
  • You don’t need any training
  • You don’t need to learn any programming languages, or deal with any code

How Does It Work?

You wont believe it until you try it. And in most cases you can for free. It’s simple. What you get is a way to login to your website, decide what you want to have edited and make your changes directly to the site.

There’s also a little “Edit This Page” link you get, and you can stick it in your browsers tool bar. Anytime you need to make a change to your website, you simple click on that button.

No need to deal with any html code if you don’t want to. No need to download anything. You can make unlimited changes to your site, at anytime, from anywhere, and you don’t have to wait on anyone to get it done for you. You are in control.

Details, Details, Details

Imagine being able to, for the most part, be in full control of your website, without the hassle of refocusing on becoming a technology expert? That’s not why you launched your website, right?

Here are just a some examples of some of the most common changes people make when they edit their website online.

  • Edit text
  • Make links
  • Insert pictures, and videos
  • Add a Google calendar to a website
  • Easily add a social media widget
  • Add Google Analytics to a website
  • Start a blog
  • Launch landing pages

These are just some of the changes that are possible when you edit your website online.

Once you have made your changes, you can preview your changes, and then if all looks well, you click publish.

All of your changes are then live on your website!

What If You Make A Mistake?

Once website owners get past the ability to have such control over their website, the next question is often, is it safe? What is you make a change, and then realize you messed up, or simply want to revert back to an earlier version of your website?

You don’t have to worry. Even if you make a change you end up regretting, the online website editor saves earlier versions of your website, just in case you need to revert back to an earlier version.

You also have the ability to get in touch with a real web designer who can help you with any internet web related issues you run into.

So before, one had to depend fully on a web designer to build and manage their website. It was expensive, and sometimes frustrating and impractical to rely on someone else just to make the many changes a website owner is expected to make on a month to month basis.

Now the best of both worlds is available. You are able to have the control and edit your website online, but you also have the option to contact someone for help.

It’s that simple.



Source by Kyle Graham

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Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site’s pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
  8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website

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How to Hire the Best SEO Company

In today’s competitive world, every single business man wishes to crank out additional business as well as earnings. They are ready to discover new as well as innovative solutions to increase the actual profit margin. These days, there are many solutions and marketing techniques available to market the product. However, the best way is to make use of internet marketing – the least expensive as well as trustworthy method of marketing. Without doubt, employing an established SEO company to take care of marketing is the one of the best way to promote your brand on internet.

Accomplishing this from search engine optimization will be little intricate and thus you have to know how a search engine optimization company can help you to improve your website and make it reach the target audience. With an in-depth review of business website and use of white hat SEO methods, an efficient search marketing company can place your internet site among the top ranking websites on search engines.

There can be a lot of SEO firms operating in a local area; therefore you have to be incredibly particular as well as very careful whilst finding the best SEO company. Before finalizing the SEO company for your business, you should complete a detailed background check of the company. Ask for their client portfolio and the kind of results they delivered in the past. Share as many doubts as you possess since you’ll be entrusting them to establish your online presence and put you on top of search engines.

There can be a lot of claiming on their own as best SEO company however you must select a company which fulfills the actual aforesaid boundaries. An excellent SEO company must have great presence with forums and blogs. Second is the content material. Quality web content is a vital component to entice site visitors towards web site. You must agree that no agency can easily promise consistent top rankings because of ever changing dynamic algorithms of search engines, however it truly is recommended to evaluate company’s profile, the quality of SEO work as well as benefits being supplied.

Openly focus on the actual “ifs and buts” of your respective business prerequisites as well as objectives from SEO. Look for road map as well as timelines by which they can provide benefits. Don’t have confidence in the SEO companies which gives false assurances to offer top rankings and big volume of traffic merely over small period of time. You should understand and agree to the fact that SEO requires time to deliver long term benefits however an experienced and efficient search engine optimization company is not going to take long stretches to offer benefits. Top quality content material as well as collection of proper search phrases is the key for your on-line achievement.

Don’t wait around for getting a search engine optimization company which is ready to offer all at cheap or equal to zero cost. Hard work pays but paying makes the one do hard work.



Source by Bhanu Thakur

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Effective Techniques To Improve Traffic To Your Website

A successful website is one which has the capability to generate the leads. In order to generate leads, it is mandatory to have an improved ranking and visibility of the website. The improved ranking and visibility help in fetching more traffic to the website. The more the traffic, the more will be the chances of conversions into potential clients.

In order to improve the visibility of the website, it is mandatory that the website should be developed in accordance to the guideline of the search engines. If the website is designed and developed as per the guidelines of the search engines, then it will certainly attract the search engine bots or spiders. These will help in improved visibility and ranking.

Some Of The Most Popular Techniques That Are Widely Used In Improving The Traffic Are Discussed Below.

SEO

The Search Engine Optimization is the process of optimizing the website in accordance to the guidelines of the search engine. In this process, the page titles, meta tags and meta description is provided to the web pages. Apart from this, the content optimization is also performed. In this, the density of keyword as well as uniqueness of the content is checked in order to improve the ranking of the website.

Link Building

The link building is considered as the most powerful technique to fetch the targeted audience to the website. In this, the content distribution takes place. The relevant content related to the product or service is spread on different platforms in order to engage the targeted audience. The content distribution is done with the help of the different tools. Some of the most powerful tools are articles, blogs, directory, classified ads, social bookmarking and forum posting.

Using these tools, the information is spread at different platforms. The content spread at different platforms help in spreading awareness about the products and services. If the targeted audience finds this information relevant, then he/ she follow the link to visit to the main website to explore more about the product or service.

Social Media

This is another very impressive technique to spread information among various sections of the society. Millions of people are connected with one another with the help of various social media platforms like Facebook, Twitter, LinkedIn and various others. The organizations should use these platforms in order to traffic to the main website. One can use these platforms to spread relevant information about the products & services. If the targeted audience finds your information interesting, then he/ she will certainly navigate or visit your main website.

These are certain techniques that one should use in order to attract more traffic to the website. The use of these techniques will help in improving the visibility and ranking of the website.



Source by Gunjan Singh

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SEO Works With Algorithms: How an Algorithm Update Impacts Your Site’s Ranking

Understanding the algorithms used by search engines, such as Google, can be mystifying. Let’s start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website’s importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google’s algorithms change about 500-600 times per calendar year – more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don’t usually change website’s ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality – not content – of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: “DYK for each search result there may be several title candidates & the one that it’s believed to work best for query is shown to the users”.

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained ‘spammy’ content. Their main concern was with flagging websites that would harm user’s computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm “temperature” dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.



Source by Lynn Pechinski

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