Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

You’ve just launched your new website (or launched the redesign) and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.

Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.

So… you know what’s coming next; that’s right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines’ results pages. Do this and the traffic to your website will soon follow.

“Right”, I hear you say. “Let’s do some search engine marketing then…”

Well that’s certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:

  1. Organic: including search engine optimisation, links from other websites and offline marketing.
  2. Paid: including pay per click, paid submission and online advertising (banner ads).

So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

Organic: Advantages

  1. The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
  2. The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
  3. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

Organic: Disadvantages

  1. Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the necessary changes.
  2. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
  3. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

Paid: Advantages

  1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
  2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
  3. There is no limit to the number of terms or keyword phases you can bid on.
  4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
  5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
  6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

Paid: Disadvantages

  1. Clicks can be expensive. Bidding wars often erupt.
  2. You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic.
  3. Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity.
  5. Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the “largest” provider, you can’t state that.

Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.

Organic marketing is probably best if:

  1. You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world.
  2. You have a budget to do some work now, and want to save money later on.
  3. Your site is fairly simple, without a lot of complicated bells and whistles.
  4. You can afford to wait a month or two for results.
  5. You don’t want to have to manage or maintain anything on a daily, weekly or monthly basis.

Paid advertising may be for you if:

  1. You want to get up-and-running quickly.
  2. You have a promotion where you want to be able to turn a PPC campaign on and off.
  3. You want to be able to test search terms, products or offers and quickly see results.
  4. Your site is search engine-unfriendly and you don’t want to invest in changing it.
  5. You’re confident you’ll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.

Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.

If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn’t cost a fortune either if you tackle this upfront

If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: http://www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you’d planned.

Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site’s copy by recording which keywords customers respond to the most in your campaign.



Source by David Crowther

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3 Tips to Choose the Best SEO Agency for Your Business

Search Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and success of your business. You may get confused by the sheer number of agencies offering a wide range of SEO services, but you need to be vigilant in choosing the right agency for your business. So, how do you select the right service provider as per your needs?

Here are 3 key tips that you need to keep in mind while hiring an SEO agency:

  1. Dig in to their past online experience

You need to dig into the past of the potential SEO partner you are looking forward to hiring. This particular information is needed to help you understand their background and skills and most importantly, to figure out who will partner you in your journey of online growth. Any mistake in hiring the right agency can be disastrous for your brand’s reputation. It can lower your rankings and harm your domain reputation and Google’s trust. You must check their website, blogs, social media presence and client portfolio. Browse through their client list and visit their websites to understand the quality of work they are providing.

Also, it can be a good idea to hire an agency with prior industry experience. For instance, if you are into the e-commerce business, it is always better to hire someone who has worked for an online retailer previously.

  1. Variety of services being offered

SEO alone cannot do much for your business but when combined with content marketing, social media marketing, email marketing, mobile marketing and PPC marketing, it can help businesses reach the pinnacle of success online. If an agency is offering you all these services under one roof, climbing up the SEO ranking will not be an uphill task for your business any more. The benefits of this will manifest themselves in the form of uniformity of work, common goals and lower prices. It would also be easier for your management since you will have a single point of contact for all the services rather than having to deal with many people for different jobs.

  1. Reporting and transparency

The most essential characteristic of any good SEO agency is they should be transparent in their work. You should expect a detailed weekly or monthly report (whichever suits your business) from them. Most SEO agencies distribute regular, customized reports with details of the strategies they apply, their effects and the improvements brought about by them over time in key areas. Opt for an agency that uses Google’s best standards, practices and techniques, which would increase your brand presence organically. Make sure that the agency you are planning to hire does not use unethical means that may put your brand in trouble.

Once you have all the answers, it’ll be time to make a decision. Some of the key things to note are as follows:

  • Try to provide your SEO agency with as much information as possible about your website and marketing efforts to date. Refrain from hiding any information as that will make their work more difficult. For example, if in the past, you have bought any links or fake social media followers, let them know.
  • Patience is the key! Do not expect results from the first month itself; it may take at least 4-5 months (or more) to see some concrete SEO results.



Source by Terence Lewis

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Digital Marketing – A Brand New Platform to Start Your New Business

There has been a hype in the market about this platform and the way it affects the nature of the business. For the merchandise who are trying to enter the global business have chosen the medium of technology that will help them to mark their presence all over the globe. With the prevailing trends of physical advertising and marketing in the market, the industry has found a new and innovative way to present their products and services to the world.

The prime function of this forum is to act as a portal that leads its way to the worldwide market. It helps the entrepreneur to gain access to the entire industry with few simple tech hacks and nonlinear marketing approach. Though it has come to use since 90’s, but its power and importance was only understood in the era of 2000. With the changes in the technology, the social media has engulfed advanced and sophisticated medium for advertising and publicizing numerous products and services.

When a new business enters a market, it faces challenges, threats, competition, and opportunities. A proper market analysis needs to be done if you want to grab a strong foothold in the materialistic industry. The campaigns incorporated into the marketing plans are directed to control the view of the audience into the site. More the services are circulated all over the social media stage, it increases the visibility of the audience.

What Does Digital Marketing Cover?

The internet plays a very significant role in this scenario. Without the use of the internet, there would be no birth of the digital medium and it would leave to the hand of the physical marketers to promote the new products available in the market. It covers search engine optimization, content management, search engine marketing, promoting campaigns, suggesting advertisement, using social media tools, e-commerce marketing, e-books, and other forums to reach the market and maximize the leads of the business.

The emergence of this new and innovative trend have been a boon to the businesses. In this cut-throat competitive scenario, the means of using digital forum come to aid in establishing a prominent stance of the business in the emporium. The strategies and the methods adopted by the marketers increase the page rank in the search engines podium of Google, Bing, and Yahoo. The ranks symbolize their popularity and the traffic engaged with the site, which in turn upscale the earnings and profit of the business.



Source by Lita Willem

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Outdoor Ceiling Fans

If you are planning on installing a ceiling fan in an outdoor location, it is important to purchase a fan that is designed specifically for that purpose. If you install an indoor fan in an outdoor area it is likely to short out (which can be hazardous) or simply break down prematurely. Outdoor ceiling fans are designed differently than indoor ceiling fans because they need to be able to the forces of mother nature.

Here are some of the ways that outdoor ceiling fans differ from those made for indoors:

  1. The decorative motor casing is either sealed or designed to prevent water or moisture from coming in contact with the actual motor inside.
  2. The wiring is a higher grade with additional shielding.
  3. Screws and other components are typically made of stainless steel.
  4. The finish on the motor casing and hardware is usually a weather resistant powder coat, stainless steel, or has some additional protective coating that can handle exposure to the elements.
  5. The blades are likely made of ABS plastic rather than plywood. ABS is a very strong durable material that resists warping and discoloration from moisture or UV exposure.
  6. Light fixtures are sealed on top and designed for outdoors
  7. The mounting hardware is either water tight or designed to prevent water from entering from above.

There are 2 types of outdoor ceiling fans, those rated for DAMP locations and those rated for WET locations. There is a notable difference between the two and it is important that you choose the right type for your application. In either case, make sure the fan you purchase is UL Listed for the application you need so that you know it can be safely installed without creating a potential electrical hazard.

Here are the differences between the two types of outdoor fans:

Damp rated outdoor fans are designed to handle moisture but not direct contact with rain or running water. Therefore, a damp rated outdoor ceiling fan can be installed in a covered area such as a patio or screened in porch or other areas that are protected from rain or dripping water.

Wet rated outdoor fans are designed to handle direct exposure to rain. They can be installed in virtually any indoor or outdoor location, covered or uncovered. So you can install a wet rated outdoor ceiling fan in an open gazebo, lattice covered lanai or other similar shade structure as well as under a covered porch or patio. Because wet rated outdoor fans are pretty much water tight, you can actually clean them by hosing them off…which is a great reason to buy a wet rated fan even if all you need is a damp rated model.

Commonly asked questions about outdoor fans:

Can an outdoor ceiling fan be installed indoors?

Yes, you can install an outdoor fan in your living room or any other room in your home where you want a fan. Many people will do this simply because they like the look of a particular outdoor fan. Also, outdoor fans are highly recommended for laundry rooms and bathrooms or any other room inside your home that that tends to have excessive moisture. In more humid climates, outdoor fans are a great choice for every room in the home.

I live in a very windy area and have had problems with blades breaking off…are there any outdoor fans that are made to handle high winds?

High winds can in fact sheer the blades off a ceiling fan, particularly cheaper models that use lightweight materials. Usually it is the metal blade holders that attach the blades to the fan that break rather than the blades themselves. So if you are in an area prone to high winds, outdoor fans that do not have blade holders are your best choice. If the fan is to be installed in an area that is 9 feet high or less, a hugger style outdoor fan is even better. A perfect example of such a fan is the Minka Aire Concept II Wet, which is one of the very few outdoor fans that meet this criteria.

Are there any outdoor fans that are designed to be taken down easily or that have blades that are easy to take off when a storm is coming?

This is a very common question. Unfortunately the answer is no. There are no ceiling fans designed with a “Quick Disconnect” mechanism or with blades that snap on and off. However, I suppose that if any fan manufacturer came up with such a fan it would be a big seller.

Running wires and installing a junction box can be difficult in many outdoor applications. Are there any outdoor ceiling fans that are battery operated?

Although DC powered ceiling fans are now in fact available, they are not yet powerful enough to handle the needs of outdoor applications, nor are they being designed to work from batteries. Currently, most DC powered ceiling fans use an AC/DC converter, so they still require electrical wiring. However, I would look for this to change in the near future…most likely in the next year or two.

Can a remote control be added to an outdoor ceiling fan?

Most add-on remotes or wall controls are not rated for use outdoors, so unless the control is specifically designed for the fan you are considering and is rated for the correct application (Damp or Wet), then you should not use it. If a remote control or wall control is important to you, look for outdoor fans that have such a control included with the fan.

Can any light fixture be added to an outdoor ceiling fan?

No. Just as ceiling fans are rated for Damp or Wet locations, so are the light fixtures that are used with them. Make sure you purchase a light fixture that is made by the manufacturer of the fan and that has the same rating. If you want an outdoor fan with a light fixture, your best bet is to purchase one comes with one, this way you can be certain they are compatible.



Source by Greg Tillotson

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Ludovico Einaudi and How to Play Piano Like Him

Have you ever watched an artist demonstrate how they create a painting? If not, you’re missing something wonderful … how to go from nothing to something. How to create beauty where before there was only blank canvas.

Let’s take a landscape artist as an example and assume the subject has already been chosen – a peaceful woodland scene.

Now, how does the artist go about capturing this idea? Easy! They have a working method already in place! In art, the background is usually composed first. Foreground details are added in later.

We can apply this same concept to music composition as well; specifically New Age piano composition and how Ludovico Einaudi goes about it.

You see, we can also lay in the background and set the mood for the entire piece of music. And the best part about this is it’s quite easy to do.

For example, in the lesson “Watercolors” you learn how to use chords to color in the background. We use chords, time, and 2, 4, or 8-bar phrases to accomplish this. Once we have our harmonic background, we can add in more colors with a right hand improvisation.

This is the technique Ludovico Einaudi uses in much of his piano work. A left hand pattern lays in the “wash” so to speak, while the right hand creates a lovely melodic foreground.

Why this isn’t taught by most piano teachers is a mystery to me. Especially since the use of this technique gives immediate satisfaction.

Entire pieces of music have been and are created using this technique. All we need to know are the chords and when the chord changes occur. This is done by placing the chord symbols on something called a chart.

The chart is simply bars of music drawn out that indicate when you change chords. The cool thing about creating harmonic backgrounds is you don’t have to chart out more than 8-bars to create your musical canvas. Even 2-bars is enough. Why? Because once you have the chord progression down, you simply keep playing it over and over.

Eventually, this will get monotonous. But if we wanted to, we can add in a new harmonic background and keep the piece of music fresh!



Source by Edward Weiss

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