The psychology of search: Unleashing the power of connection



There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.

The post The psychology of search: Unleashing the power of connection appeared first on Search Engine Land.

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Got amazing content but no leads? 5 ways to rethink your paid strategy



Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.

The post Got amazing content but no leads? 5 ways to rethink your paid strategy appeared first on Search…

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How to navigate the somewhat rocky transition to expanded text ads



Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format.

The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land.

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SearchCap: YouTube redirects, Bing search ad growth & expanded text ads



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land.

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant



Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.

The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.

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