Competitive analysis: Making your auction insights work for you



Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.

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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards



Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies.

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SearchCap: Bing fact checking, Google mobile tips & Bing agency awards



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Leading up to the mobile-first index, Google has some advice



Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do it.

The post Leading up to the mobile-first index, Google has some advice appeared first on Search Engine Land.

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SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

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