LiveRamp adds people-based search targeting to IdentityLink



Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land.

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Who should optimize content: SEOs or content writers?



Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.

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SearchCap: Google ends ODP description, EU fines Google & local best practices



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work



Born on this date in 1906, Baker was one of the most photographed women of her time.

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Learn best practices for mobile search and in-store sales



Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…

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