Content marketing & SEO: The scalable way to be in the right place at the right time



Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.

The post Content marketing & SEO: The scalable way to be in the right place at the right time…

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Evaluating PPC talent, part 2: The test



In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.

The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land.

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Alexa and Cortana will soon work together, allowing each to access the other



You’ll soon be able to ask Alexa to “open Cortana” and vice versa.

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Buying a pre-owned domain? Check these 10 things first



Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.

The post Buying a pre-owned domain? Check these 10 things first appeared first on Search Engine Land.

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Live Chat Best Practices for Conversion Rate Optimization



As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with…

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