Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer



Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.

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Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option



In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.

The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first on Search Engine Land.

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How blockchain will impact search marketing



Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.

The post How blockchain will impact search marketing appeared first on Search Engine Land.

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Ignoring these 6 SEO strategies could come back to haunt you



Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.

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How machine learning levels the SERP playing field



Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

The post How machine learning levels the SERP playing field appeared first on Search Engine Land.

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